The reduction in the quantity of paper has also saved the retailer more than £100,000 a year. The MockShop software allows ASDA George to create a visual directive that is relevant to each store size and has a more understandable layout.Ĭreating a 3D virtual mock-up of each store, the new software has reportedly saved ASDA George a significant amount of time, as all products previously had to be racked in a mock store. The retailer hopes that the new solution will improve productivity between the planning and merchandising teams. ASDA has collaborated with Dutch retail technology firm Visual Retailing to modernise its planning and visual merchandising for the company's George range across its 350 UK locations.
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